Thank every donor, personally — in seconds.
The thank-you is the email that wins the second gift — and the first one you skip when you're slammed. Tongba drafts a personal note for every gift, naming the amount and the impact. You approve, it sends, the same day.
14-day free trial · works with any CRM, or none · no credit card.
Your $120 today feeds a family for a full week. It means so much that you chose us
Thank donors straight from the tools you already use
A receipt confirms a transaction. A thank-you starts a relationship — and it's the one that never gets sent when you're buried.
First-time donors are the hardest to keep, and a fast, specific thank-you is the cheapest way to keep them. Most teams know this — and still fall behind, because writing one for every gift, by hand, is the work that quietly never gets done.
of first-time online donors are retained — vs 66% of repeat donors
M+R Benchmarks 2026
of consecutive decline in the number of donors nationwide
FEP, 2025
from a new gift to an approved, personal thank-you — not weeks
Tongba
The gap between 24% and 66% is the second gift. The thank-you is where it's won.
From a new gift to a sent thank-you — in three steps.
Watch one gift get thanked, start to finish.
Hi Maria — thank you for your $120 gift this morning.
That's a full week of warm meals for a family at our table.
It means a great deal that you chose us today — truly, thank you.
Thank you, Maria — that's a week of meals
A new gift lands
The moment a donation hits your CRM, Tongba picks it up — no list to pull.
Anatomy of a thank-you that earns the next gift.
Not a receipt, not a form letter. A real, specific note that names the gift, shows what it does, sounds human, and lands fast. Tongba writes this for every donor, from their real gift.
Name the exact gift
“Hi Maria — thank you for your $120 gift this morning.”
Translate it to impact
“That's a full week of warm meals for a family at our table.”
Be warm, sound human
“It means a great deal that you chose us today — truly, thank you.”
Arrive fast
“Sent the same day, while the decision to give still feels good.”
To: maria.s@example.org · re: $120 gift
Thank you, Maria — that's a week of meals
1 Hi Maria — thank you for your $120 gift this morning.
2 That's a full week of warm meals for a family at our table.
3 It means a great deal that you chose us today — truly, thank you.
4 Sent the same day, while the decision to give still feels good.
With gratitude,
Riverside Food Bank
A receipt confirms. A thank-you connects.
Your CRM already sends the receipt. The thank-you is the part that's missing — and it's the part that brings the donor back.
The auto-receipt
- Notice the gift in a report days later
- Stare at a blank page for each donor
- Send a generic, copy-pasted receipt — or nothing
- Mean to write the real note; never get to it
- First-time donors quietly drift away
The thank-you, with Tongba
- The gift lands; a draft is waiting in minutes
- A specific note for every donor, in your voice
- Names the amount and the impact, warmly
- Approve a batch in minutes — none missed
- Every donor thanked the same day they give
86 new gifts · 86 thank-yous drafted · 0 left waiting
Works from any CRM — or a spreadsheet.
No migration, no new system to learn. Export your gifts as a CSV, or connect the CRM you already run. Tongba reads each gift and drafts the thank-you. Your records stay put.
- Name, email, gift amount and date is all it needs
- Drafts a thank-you for every new gift, automatically
- Your CRM stays the source of truth — nothing migrates
Everything the thank-you workflow includes.
Built for the one person who does the fundraising.
Triggered by the gift
A new donation lands and a draft appears — no list to pull, nothing to remember.
Approval inbox
Nothing sends without you. Read each note, approve or tweak in one click.
Your voice, not a robot's
Tongba learns your tone from a few examples and writes like your team would.
Works with any CRM
Import gifts from Salesforce, Bloomerang, DonorPerfect — or a plain spreadsheet.
Cites amount + impact
Every note names the real gift and what it concretely makes possible.
0% of donations
Flat monthly price. We never take a cut of what your donors give.
Every donor who gave this week gets a real, specific thank-you the same day — instead of a generic receipt and a backlog that never clears.
Illustrative of the workflow. Benchmarks (24% first-time vs 66% repeat retention; 4-year donor decline) are from M+R Benchmarks 2026 and the Fundraising Effectiveness Project.
Thank-you automation — FAQ
Why automate thank-you notes?
Because they're the highest-leverage email you'll ever send and the first one that gets skipped when you're busy. A prompt, personal thank-you is one of the strongest drivers of a second gift — and second gifts are where retention is won.
Will the notes still feel personal?
Yes. Tongba writes each note citing the donor's actual gift, amount, and the impact it had — in your organization's voice. It reads like you wrote it, because the facts are real and you approve every one.
How fast do thank-yous go out?
As fast as you approve them. A new gift can have a drafted, personalized thank-you waiting in your approval inbox within minutes — not the weeks a hand-written backlog usually takes.
Do I have to use Tongba as my CRM?
No. Import gifts from any CRM or a spreadsheet via CSV. Tongba drafts the thank-yous; your existing system stays the source of truth.
Never send a late thank-you again.
Start a 14-day free trial, or send us your gift export and we'll Loom you a walkthrough.